A very happy festive season to all our readers and here’s wishing us all a fabulous and prosperous 2025, writes Editor Brian Shillibeer as he hopes that people will look out for each other (and themselves) over the winter holidays and on into the New Year. He says there is a boom coming and so we must all gear ourselves up for more business – getting your marketing strategy right will be important and of course, your training and succession plan. We are not our of the woods yet – but a fabulous and prosperous time ahead is looking like a reality.
Marketing - Intelligence Is The Name Of The Game For 2025
Marketing in all its forms it going to be important once that boom comes along (and most observers think a boom is coming). Data, intelligence, targeting, positive campaigns etc will all need to be sharp if you want your share. Read our Marketing Column on Page 31. I think you will find Alex Tremlett’s insights worth consuming.
Technical Article – Make Sure Your Contract Protects You
Don Waterworth now moves on to the most important element of the contract – your terms and conditions…no contract and no Ts&Cs and you are in mighty trouble if it comes to a dispute.
FENSA Column - Certification Schemes Are Critical For Protecting Standards
Certification schemes such as FENSA are vital in maintaining quality and safety standards in building work. Indemnity policies, by contrast, represent a reactive approach, offering only a financial fallback without guaranteeing compliance or quality, writes Sam Davies.
Heritage Demand Is Driven By Convenience, Not Season
It is noticeable that consumers now approach new window installations with a more flexible schedule, no longer tethered to traditional seasonal peaks, writes The Residence Collection’s Jo Trotman as she examines what has brought about this change – and the opportunities it presents in 2025.
ITM Feature - Ready, Set, Integrate, Go!
Ab Initio’s Rhonda Ridge looks at what the market holds for installation businesses in 2025 and explains how an integrated CRM will help them to win sales in a highly competitive market.
ITM Feature - The Smart Horizon
Giovanni Laporta, inventor and creator of Smart Ready, talks to The Installer about how the smart landscape is set to change in 2025 and the exciting opportunities it has in store.
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