Marketing Column – Of Graveyard Shifts And The Apple Way
Purplex Marketing’s Andrew Scott recalls a visit by a friend to a graveyard where one headstone stood out against all the rest as he shares his thoughts on how businesses within the fenestration industry can make their business stand out in a crowded marketplace – just like Apple and other global brands.
FIT Show News – Get Your Free Tickets For The Greatest FIT Show Yet
Visitors can now register for free to attend the UK’s number one event for the window, door, flat glass, hardware, roofing and components industry via the FIT Show website. Self-confessed carpentry, joinery and building fanatic, Robin Clevett (pictured) has taken on the role of official ambassador for the FIT Show. Clevett, who boasts over 134,000 YouTube subscribers, more than 54,000 Instagram followers and hosts The Carpentry Show on FIX Radio, will play a hands-on role as part of the Installer Demo Zone, as well as participating in sessions on the main seminar stage.
Rhino Door Charges In
Installers who want to get a slice of the lucrative aluminium entrance door market have an exciting new option from trade and commercial fabricator Rhino Aluminium.
Technical Article – Please Don’t Let The Conmen Win
Two rogues offered to clad the gable pike for an elderly couple at their 1960s bungalow. I was called in, writes Don Waterworth, The Installer’s technical and legal expert, to inspect what was an awful job and to advise the police as to whether it was a complete con.
A Smart Opportunity From Kenrick
As Kenrick launches its new AK Touch Secure smart door lock, sales & marketing manager Andy Meakin highlights how this cutting-edge innovation creates a lucrative upselling opportunity for installers.
New Postmaster On Horizon
Yale has introduced the Postmaster Professional slim letterplate, its most streamlined design to date, offering top-tier security, durability and a modern, sleek look.
Editor's Comment
Editor Brian Shillibeer reviews the news pointing to the Labour Party’s failure to get Britian building at all since it came to power last year on the back of pledges that we would see planning permission reforms and 1.5 million new homes. Meanwhile, Shillibeer is still confident that confidence will return and a trip to the FIT Show is just what busy installers need to get inspiration for the big push.
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